Performics is a global organization within the Digital Advertising Industry; a constantly-changing industry that requires leadership to be nimble and to constantly evolve business planning and corporate structure. Communicating huge corporate updates to all staff in a dispersed workforce of 57 countries across 74 offices is extremely difficult, but the task was given to our small marketing team of 3 on a shoestring budget.
This session will cover three concrete examples of various corporate updates & changes that had to be shared with the Performics network, and how their team tackled them with extremely limited resources.
Following this discussion, you’ll gain an understanding of how to successfully:
- Learn to be flexible in communications strategy planning, equipping yourself with tools to prepare a comprehensive communications plan in times of quick corporate change
- Communicate critical updates to a large, dispersed workforce on a limited budget
- Communicate change to in-person audiences, using corporate sponsors to offset event costs
Kristen Knox,
Associate Director of Global Communications
Performics
